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Charged: Women in Action
Project Type
Video Series: Brand guidelines, playbook, scriptwriting
Role
Copywriter
Client
Microsoft
Building the “Women in Action” playbook
Designit produced a playbook to accompany delivery of the first three videos in an ongoing series we are producing for Nathalie D’Hers, Corporate Vice President of Microsoft Digital. This internal playbook establishes guidelines to ensure continuity over extended breaks in production, proactively solving for potential changes in team members or production logistics.
• Collected and organized design and technical information from multiple teams
• Organized information for flow and engagement
• Wrote and edited content to ensure consistency
• Aligned series style guide with over-arching brand style guide
• Collaborated with creative team to produce social and internal company marketing messaging