Microsoft’s Expansive Marketing Materials: eBooks

Microsoft’s enterprise-level software suites are the backbone of innumerable businesses across a wide spectrum of sectors. Microsoft invests in having a robust library of sales materials, addressing customer concerns and spotlighting Microsoft’s technology solutions. No easy feat, as eBooks are a unique in their deep dives into industry trends and full-scale solutions, amounting to median 40 pages of comprehensive information, tailored to specific sectors.

The “Framing the future of retail” eBook was particularly critical for potential customers as retail emerged forever altered by the global pandemic. Microsoft Cloud for Retail needed a current, reassuring, and straight-forward marketing resource to position their suite of cloud technology products as the next-level of solutions for a wary and weary industry.

• Collaborated with our strategy team to capture, analyze, and determine most relevant industry data and statistics
• Incorporated client brand, team, and campaign messaging and aligned multiple messaging dictates for cohesion
• Created story arc to accommodate client narrative
• Structured, crafted the narrative, and wrote the 7-chapter, 38-page eBook